The traditional quest for excellence of Rioja wines has built an image of prestige among consumers and made us the leading Spanish winemaking region, both for our classically-styled wines, with their unique suitability for aging, admired by wine lovers around the world, and for the new generation wines with their outstandingly innovative style.
We have managed to remain at the forefront of wine innovation with an ample diversity of wines with a distinct personality. This diversity is key to their success in markets, where it stands among the elite of historic European designations of origin. In fact, among quality wine regions, the Rioja brand is one of the five most widely recognized across the world.